Who We Are
Our roots date back to 1975, when Gerry Ward started Gerry Ward and Associates, Inc., a consulting firm responsible for the design of visitor service operations and gift shops for over 100 cultural attractions across North America. With a keen eye for aesthetics and realism, Gerry developed successful operational procedures, staff development programs, inventory management and store design for some of the nation’s most prestigious zoos and aquariums.
In 1995, Gerry renamed Gerry Ward and Associates to Wildlife Trading Company of New Mexico when approached by the Rio Grande Zoo to improve the revenues and experience of their retail operations. The Rio Grande Zoo is now known as the Albuquerque BioPark, a partner that we continue to work with today.
Gerry, working side-by-side with his son, James, continues to build relationships by focusing on the three core principles that make WTC a unique organization in our marketplace:
- A handcrafted, boutique-like approach to every aspect of retail, from store design to merchandise selection.
- An uncompromising level of quality throughout our operation.
- Our unbridled passion to create a completely unique and one-of-a-kind, customized retail environment to each one of our partners.
As a company of people who have a genuine passion and appreciation for our natural world, we not only talk the talk, but walk the walk. Our passion is evident in everything we do.