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  INNOVATION
In today's retail marketplace, if all the things that were true yesterday were still true today that would be a nice coincidence. But the truth is, like the world of wildlife, the marketplace is always in flux and evolution. Therefore, at WTC we are diligent about enhancing our natural competitiveness, and equally important, conscientious and meticulously fair about our transactions with partners and vendors.

WTC consistently develops and implements innovative retail concepts that augment and enhance each visitor's experience and boost each partners' per capita revenues. Here are just two of our innovative retail "tactics."

Critter Outfitters™
An interactive retail experience, that gives children the opportunity to select, build, dress, and adopt the "Critter" of their choice. The "Critter" creation process gives every child the singular experience of making its own animal to love. Because a child shares in the process of creating, naming and adopting their own stuffed animal before taking it home, each fuzzy, furry, floppy friend is unique.

Displays ALIVE!
All the exhibits, creatures, plants and inhabitants at a cultural attraction have "natural" personality. Why shouldn't the retail displays? Building on each visitor's destination and exploration experience, WTC creates retail displays that engage and entice for a "Take my picture!" shopping sensation.