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  VALUE
"Service" is what customers feel; "value" is what they buy. Today's consumers are more sophisticated and conscious of the economy and the environment because of cable media and the internet. This is especially true with "Stroller Mom's" who are a significant part of the visitor demographic. They expect companies to offer distinctive products that are reasonably priced and beyond the register to be environmentally conscious. Wildlife Trading Company does both.

Shops and displays present an eclectic mix of reasonably priced, branded, custom and exclusive products that also reflect the mission and goals of our partners. WTC has its own in-house product development staff, allowing it to quickly develop custom products and adjust merchandise programs.

Our Vice President of Purchasing directly oversees the buying and product development of store merchandise working closely with the local manager to stock products that relate specifically to the partner institution's collection and market demographics.