GERRY WARD, President
Recognized as the foremost visitor services consultant to zoos and aquariums until he relinquished his practice six years ago, in order to devote all his time and energy to expanding Wildlife Trading Company. Gerry possesses thirty-three years of experience in the cultural attraction retail marketplace. His list of clients have included many of America's distinguished wildlife institutions where he provided expertise in every aspect of
retailing: visitor surveys, shop layout, interior design, management techniques and procedures, staff training, product development and visual merchandising.
