1. What are the benefits of outsourcing?
"Outsourcing" an institution's retail operations to a competent, experienced
concessionaire can result in both a significant increase in profits and an overall reduction
of the institution's expenditures.
Here are some of the benefits of outsourcing:
Capital investment by the contracted concessionaire will improve both
the day-to-day functionality and the visual appeal of each retail store.
The institution is relieved of purchased inventory, staffing and operational responsibilities associated with a retail shop. [Multiply this by the number
of different retail stores at a particular institution to gauge the total benefit.]
The marketplace experience, merchandising skills and manufacturing resources
of the concessionaire assure that each retail store is stocked with a mix of trendy
products that are reasonably priced and alluring to visitors of all income levels.
Benchmarks are established for retail sales by the concessionaire and the institution
that meet or exceed the store's current performance. By contract the institution
is guaranteed a certain percentage of return on retail sales.
Operational monies saved and increased retail profits generated allow an institution
to move forward with other vital mission initiatives.
^ top 2. When retail operations are outsourced what happens to existing staff?
Experienced retail staff is a vital component to retail success.
WTC's methodology is to work from the retail store level up to
the corporate level not top down, so significant effort is made
to retain existing local staff. WTC implements proven training measures
so the local staff can learn WTC's standards, operational methods and merchandising techniques.
^ top 3. What is the length of a typical contract?
The typical length of a retail operations contract is 5 years; capital investment being the major determining factor. Other circumstances may increase contract length.
^ top 4. Does WTC help/promote the retail stores? - How?
WTC works collectively with partners in a variety of promotional ways;
extending retail shop hours for evening events, discounts for staff,
volunteers and members, local advertising and donations. WTC will run
numerous in-store promotions including 2 for 1 purchases, free gift with
purchase, percentage discounts and holiday promotions.
^ top 5. Is WTC solely a retail company or does it operate food concessions as well?
WTC is a retail company, made up of retail professionals, with dedicated
resources and focused attention on growing only retail business.
^ top 6. What one item differentiates WTC from other retail concessionaries?
The proven ability to drive retail sales and increase revenue for partners.
^ top 7. How does the retail staff dress? - Do they wear WTC logos?
So that the retail operation is seamless to rest of the facilities operations,
WTC staff are dressed in shirts containing the institution/attraction's logo.
^ top 8. How often will/does WTC upper management staff visit our retail shops?
Gerry (President), James (Exec. VP) and Wade (VP of Operations), plus other corporate staff, will visit multiple times a year and will make an effort to attend events sponsored by an institution.
^ top 9. Once contracted with WTC who is our direct contact at WTC?
You will have direct access to Gerry, James, and Wade.
^ top 10. Why a WTC partnership?
WTC recognizes that every institution no matter its size is unique with its
own mission and goals. In business practices WTC treats it partners as
equals, with individual attention given to all partners.