Oregon Coast Aquarium

SHARK TERRITORY — Expandable Retail Venue

Challenge

Like many aquariums that are designed to maximize the viewing area of showcase exhibits, Wildlife Trading Company realized the wasted space at the end of one of Oregon Coast Aquarium’s primary exhibits. The space, a large foyer area that is sometimes used for special events, was being underutilized.

Solution

As a result of fully understanding the Aquarium’s needs and being in tune with traffic flow, Wildlife Trading Company created Shark Territory™, an expandable and retractable store operation, to fill the space. As a fun and interactive extension of the gift shop operations, Shark Territory™ more than doubles the retail space of this outlet, and provides yet another shopping touch point.

Since the foyer area is an exit for the Passages exhibit, Shark Territory™ is strategically positioned to maximize capture rate, enticing guests as they funnel through the area. Additionally, Shark Territory’s expandable/retractable design allows the space to be completely emptied for evening events and parties. Permanent fixtures are locked and the cash wrap conveniently converts over to a bar.

Result

With its unique structure, positioning and shark-themed products, Shark Territory has helped Wildlife Trading Company achieve an 85% increase in per capita spending at this secondary location.