Alaska SeaLife Center

Seward, Alaska

Alaska’s only public aquarium and ocean wildlife rescue center is dedicated to understanding and maintaining the integrity of the marine ecosystem of Alaska through research, rehabilitation and public education.

Wildlife Trading Company partnered with the SeaLife Center in 2006 and completed a full remodel and expansion of the retail operation in 2007. The new Discovery Shop has 3,300 square feet of retail space including a “Made in Alaska” room, which offers Alaskan-made gifts and art. The store’s product assortment is selected to appeal to the large number of cruise ship passengers who visit the Center.

To extend the Center’s retail operation, Wildlife Trading Company also designed and developed an Alaskan-themed kiosk in the lobby that offers native jewelry and small gifts. Per cap spending is up nearly 34%.